Move beyond KYC to Understand Your Customer — measuring understanding, vulnerability, behaviour and outcomes to strengthen fair conduct and consumer protection.
For decades customer governance has focused on identity verification, due diligence and sales journeys. These remain essential — but they give only a point-in-time view. Does the customer understand the product they bought? Are they making informed decisions? Are they becoming vulnerable? Are they experiencing harm?
Monitor the effectiveness of interventions instead of reacting after the fact.
Extending the platform, the Consumer Trust Wallet helps individuals better understand financial products, manage trusted information and make informed decisions throughout their relationship with an organisation.
Plain-language explanations of products and AI-driven decisions, tailored to the individual.
Document management and a secure vault for the information customers need to hand.
Timely guidance and scam detection before important financial decisions are made.
Measurable evidence of consumer education, fair treatment and informed decision-making.
Continuous understanding on one side, knowledge and confidence on the other.
From behavioural analytics through to regulatory evidence and executive dashboards.
Consumer outcome reporting generated from live behaviour, not annual surveys.
What changes when you move from verifying identity to understanding people.
What conduct, product and data teams ask before moving from KYC to UYC. If yours is not here, we are happy to talk it through.
Know Your Customer verifies identity at a point in time. Understand Your Customer measures comprehension, vulnerability, behaviour and outcomes continuously across the relationship.
Behavioural intelligence, customer interactions, complaints, KYC indicators, support engagements, product usage and other relevant indicators.
Through behavioural analytics and monitoring that surface emerging indicators early, so interventions can be made before harm occurs.
A secure, consumer-facing digital companion offering personalised financial education, plain-language explanations, secure credentials and scam awareness.
Regulatory evidence and consumer outcome reporting drawn from live customer behaviour rather than periodic surveys.
It shares the same governance ecosystem as AI Governance, AURA Regulatory Intelligence and the Regulatory Canonical Data Platform.
Let us show you how Altara embeds governance into AI, regulation, trusted data and customer outcomes.
